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Jonathon Bretherton, new deputy chief executive of the Arc, said: "The Omega Speedmaster Limited Edition
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The competition over the site is good news for the city, he said, and a deal must be struck to make sure Sunderland clinches both developments, with Tesco accommodated elsewhere in the centre.
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City centre manager Peter Gouldsbro has told the Echo his support lies with Sunderland Arc's 280million plan for the site, praising its design as "simply visionary".
The Arc's plan includes creating 3,500 jobs, building 1,000 apartments, and space for office, leisure and retail use. It would link the site to the existing city centre, taking the heart of Sunderland to the edge above the River Wear, with wide pedestrian piazzas lined with trees.
City boss backs Arc's 'vision'
people of Sunderland are central to the success of our Vaux plans. We need them to support our vision and help to fully realise the enormous opportunities for jobs, homes and cultural Omega Seamaster 300m Automatic
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"The Arc's plan is a keynote development that will put Sunderland on the map but what we must not do is turn this into a beauty contest between the Arc and Tesco. We need a win win situation so we get both developments in the city there is space for them both," he said.
activities it offers."
The roadshow will spend a week at the Museum and Winter Gardens, National Glass Centre and City Library and Arts Centre.
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Efforts are being made to find Tesco an alternative site but the company has so far rejected all offers.
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The Arc's bus will start its tour of 20 communities on Monday, with a one metre long scale model of the proposals, as well as a virtual reality model and detailed information of its masterplan.
His preference to the plans over Tesco's proposals for the land comes at a crucial time for the Arc, Omega Watch Winder
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which today took to the streets of the city in a double decker bus to launch a high profile campaign to win the hearts and minds of Wearside.
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"The interest shown in the site by a quality operation such as Tesco is most welcome but that particular site has got to be maximised and the Arc's plans are simply visionary. They will bring more people into the city centre, both to work and to visit."
The Vaux site is owned by Tesco, which has plans for a mixed development, including a 50million supermarket, but the Arc has said it will consider a compulsory purchase to make sure its plans go ahead.
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