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Julie Beames, business development manager, added: "Thrift shopping is really popular right now with some of the High Street chains even creating their own vintage lines. People have always enjoyed finding great original pieces with a personality and history of their own in our shops. Now, there is an added incentive to go 'gold digging'. CareCard is also designed to reward the loyalty of our customers. Many of the major retailers are doing it, so why not a charity shop?"
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City charity is first to launch loyalty card
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Shoppers can register for their reward card, collect stamps and redeem in any shop. People can also sign up online. For every purchase of donated goods, priced 5 or more, customers will have their card stamped. When 10 stamps are collected, the CareCard can be redeemed for a 5 discount.
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PETERBOROUGH BASED Sue Ryder made High Street history with the launch of the UK's first nationwide charity loyalty card yesterday. People will be able to sign up for CareCard at one of the leading healthcare charity's 400 shops which includes one at the Thorpe Hall Hospice, Bushfields Centre in Orton, Queen Street and the new look shop in Lincoln Road Peterborough.
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The shops raise funds for the charity's neurological and palliative care centres including Thorpe Hall in Peterborough, which offer specialist residential, day and respite care to people living with conditions including Parkinson's disease, multiple sclerosis, Huntington's disease and cancer.
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Alan Hodges, director Omega Speedmaster Velcro Strap of retail at Sue Ryder Care, said: "Just like our commercial counterparts, charity retailers need to innovate to stay ahead. I am delighted that we are 'leading the pack' and rolling out this successful scheme nationwide. By launching CareCard, the charity can reward loyal customers, offer something different and maximise profits for our vital care services. I hope as many people as possible will visit their nearest shop and sign up."
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Renowned as the first port of call for "treasure hunters" seeking vintage one offs and designer items, the charity's shops sell quality donated clothes, bric a brac and furniture, as well as a popular range of new goods. Beloved by those seeking to add individuality to their wardrobes, Sue Ryder Care shops have a cult following of celebrity shoppers, from Jarvis Cocker to Madonna, Ashley Jensen and Sir Paul McCartney.
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