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The agency took the information gathered at the meetings and through a phone survey earlier this year to create the logo.

David Faulkner, general manager of Pinnacle Hills Promenade and another participant in the branding process, said the hours of meetings were worth the effort.

"I'm absolutely thrilled with the new logo," said Greg Spragg, with Lewis Clark Outfitters, one of 40 residents who met from March to July to define what Rogers represents.

Omega Seamaster Pink

Omega Seamaster Pink

"More hard work is needed" now that there is a new logo, said Allyson Twiggs Dyer, director of the Rogers Convention and Visitors Bureau. "To make this logo work, everyone from the city government, businesses and residents must know, understand and support what the logo represents."

"We want everybody using the logo so not only Rogers residents understand, but everybody in the state understands Rogers is 'Where Possible Lives,'" Dyer said.

The logo with the name Rogers, the open Omega Seamaster Pink door and the phrase makes Rogers the epicenter of Northwest Arkansas, Faulkner said.

some very strong opinions. Some wanted a logo to attract business, others wanted to make Rogers a tourist destination and others wanted something else. It was clear to me we weren't going to please everybody," Faulkner said. "But I have to say, this logo really does get it all. It's simple but powerful."

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"It was the people who participated in the branding meeting that did the hard work," Martin Thoma said. "The people, from all walks of life that participated in the sessions, were engaged in the process. They defined Rogers. They came up with the vision of what Rogers represents."

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Omega Seamaster Pink

"It's important that people learn what's behind the logo. It's the people, the government and businesses working together that continue to make Rogers the best place to live, work and play," Faulkner said.

City Gets Brand

"It may sound like a lot of money, but it really isn't. ThomaThoma representatives spent several hours leading the workshops and scores of hours compiling information and designing the logo," Dyer said.

April/May: ThomaThoma representatives meet with Rogers Convention and Visitors Bureau officials to develop a strategy and direction. Residents respond to an online survey.

Residents meet in a workshop to identify the personality of Rogers.

"We had people in the group with Omega Constellation Automatic Chronometer 18k Gold Mens Watch

ThomaThoma was hired by the convention bureau to lead the workshops and produce the logo, Dyer said. The Advertising and Promotion Commission, which collects a 2 percent hotel tax, paid for the $60,000 project.

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October: Rogers brand unveiled.

June/July: A second workshop is held to refine overall messaging.

August/September: Development of a verbal and visual community brand begins.

The logo is available for any business to use in advertising, correspondence or on letterheads.

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Omega Seamaster Pink

Mayor Greg Hines said city officials will incorporate the logo as part of correspondence.

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Omega Seamaster Pink

Omega Seamaster Pink

'Where Possible Lives' encapsulates many of the things we talked about during the workshops. It doesn't just address business or tourism or people who might want to move here; it fits those categories and so much more," Spragg said.

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